01631cam a2200349 4500 337219640 TxAuBib 20160908120000.0 110930s2012||||||||||||||||||||||||eng|u 2011945096 9781608322770 trade 1608322777 trade (OCoLC)755703856 BTCTA eng BTCTA DON OCLCQ OCO BDX ILC BKX ICrlF TxAuBib Petty, Sarah. Worth every penny : build a business that thrills your customers and still charge what you're worth / Sarah Petty ; Erin Verbeck. 1st ed. Austin, Tex. : Greenleaf Book Group Press, 2012. xii, 194 p. ; 23 cm. Boutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet. A guide for small business owners to create a profitable business without getting into a price war with your competitors, describing how to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount. Adult Follett Library Resources. Adult. 20160908. New business enterprises Planning. Pricing. Small business marketing. Success in business. Marketing. Business. Verbeck, Erin.